Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create value in digital retail and platform markets. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including NPR, NPR Marketplace, Financial Times, Fortune Magazine, HBR, and HBR China. She received her Ph.D. from the Kellogg School, Northwestern University in 2014 and B.Sc from Tsinghua University in 2009.