Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. Her primary research areas are digital retail, operations strategy, and platform markets. The primary methodologies are causal inference, econometrics and machine learning, and data-driven decision-making. In her research, Professor Cui investigates how operations strategies create value in digital transformations in retail and supply chains. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by media, including US National Public Radio, HBR, HBR China, Financial Times, and INFORMS Resoundingly Human Podcast Series. She received her Ph.D. from the Kellogg School, Northwestern University in 2014.