Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. Her primary research areas are data-driven decision-making, causal inference, operations strategy and e-commerce. Professor Cui investigates how operations strategies create value for companies and consumers in contexts including retail, online marketplaces, service systems, and supply chains. Her research has been recognized by various prizes including the 2019 INFORMS Service Science Section Best Paper award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, the 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by media, including US National Public Radio, HBR and HBR China. She received her Ph.D. from the Kellogg School, Northwestern University in 2014.